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Мозг онлайн. Человек в эпоху Интернета
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Текст книги "Мозг онлайн. Человек в эпоху Интернета"


Автор книги: Гэри Смолл


Соавторы: Гиги Ворган

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Технология «чтения мыслей» на основе ритмичных ультразвуковых сигналов, которые позволяют слать информацию напрямую в мозг, только разрабатывается. Ученый из Пентагона Сту Вольф убежден, что в следующем десятилетии все мы начнем носить на голове компьютеризированные ободки для «сетевой телепатии»: они позволят нам обмениваться мыслями с другими обладателями такого же гаджета. Сигналы из мозга будут уходить прямо в Интернет.

В других экспериментах нейрофизиологи совершенствуют методы, которые позволяют стимулировать мозг и изучать его активность. Пока ученые вынуждены работать с относительно крупными участками коры и с масштабными нейронными сетями. Даже самые миниатюрные электроды стимулируют большие группы клеток: один-единственный электрический разряд воздействует на миллионы нейронов одновременно.

В недалеком будущем мы получим возможность наблюдать и стимулировать активность отдельных клеток мозга. У ученых уже имеется методика, основанная на светочувствительном белке, который реагирует на лазерные импульсы длительностью в считаные миллисекунды – примерно столько времени требуется нейронам, чтобы обменяться сигналами друг с другом. Эта методика позволит управлять отдельными нейронами при помощи лазера. Чтобы, к примеру, избавиться от нежелательных эффектов старения мозга, достаточно будет включить и выключить лазерную установку. И, разумеется, в будущем мы получим возможность исправлять наши нейронные сети и проверять их работоспособность при помощи пульта дистанционного управления.

Быстродействие компьютеров вырастет, кибермозговая техника станет частью нашей жизни. Вероятно, проблему «мозговой пропасти» между поколениями отодвинет на второй план «пропасть» между человеческим мозгом и компьютером, на тему которой фантасты рассуждают уже не первый год. И очень может быть, что ради забавы и из научного любопытства будущие поколения, носители мозга будущего, станут моделировать в виртуальной реальности своих предков – то есть нас.

Поезд новых технологий несется вперед, и все мы, рано или поздно, получим на него билет. Новые технологии способны не только повысить эффективность нашей работы, но и упростить нашу жизнь. В конце концов, они доставляют нам удовольствие. Полезно вовремя разглядеть все западни и подводные камни, которые могут нам встретиться, и научиться с ними управляться. Это и хай-тек-зависимость, и одержимость компьютерными играми, и чрезмерная многозадачность. «Цифровым от рождения» и «цифровым иммигрантам» стоит объединить свои усилия – теперь это насущная необходимость. Только когда мы перебросим мост через «мозговую пропасть», научимся общаться и сотрудничать, невзирая на разницу в возрасте, – только тогда мы будем готовы встретить во всеоружии любые неожиданности, которые встретятся на пути. В результате мы не только переживем изменение мозга под натиском технологий, но и благодаря этому станем лучше, совершеннее во всех смыслах.

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Глава 3. Зависимость от технологий

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145.  Cacioppo J. T., Hughes M. E., Waite L. J., Hawkley L. C., Thisted R. A.Loneliness as a specific risk factor for depressive symptoms: Cross-sectional and longitudinal analyses. Psychology and Aging 2006; 21:140-151

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Глава 5. Хай-тек культура в обществе, политике и экономике

149.  Samuelson R. J.The vanishing greenback. Newsweek. June 25, 2007

150.  Horrigan J., Rainie L.The Internet’s growing role in life’s major moments. Pew Internet & American Life Project. April 19, 2006, www.pewinternet.org/PPF/r/181/reportdisplay.asp

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153. Andrew Keen describes the negative cultural impact:

Keen A.The Cult of the Amateur: How Today’s Internet is Killing our Culture. Doubleday, New York, 2007

154. www.alexa.com/site/ds/top_sites?cc=US&ts_mode=country&lang=none

155. Netcraft.com, http://news.netcraft.com/archives/web_server_survey.html

156.  Gomes LWhat are Web surfers seeking? Well, it’s just what you’d think. The Wall Street Journal. August 16, 2006

157.  Arrington M.Yahoo top searches 2007: Please, people, stop typing Britney Spears into search boxes. TechCrunch. December 3, 2007. www.techcrunch.com/2007/12/03/yahoo-top-searches-2007-please-people-stop-typing-britney-spears-into-search-boxes/

Arrington M.Google announces fastest growing search terms. TechCrunch. December 3, 2007. www.techcrunch.com/2007/12/03/google-announces-fastest-growing-search-terms

Mills E.Ask.com’s top 10 has Google, but no Britney. CNet News.com. December 14, 2007. Avalable online: www.news.com/8301-10784_3-9834449-7.html

158. 2005 Online Holiday Shopping Update. November 27, 2005, www.comscore.com/press/release.asp?-press=683

159.  Lenhart LSelling items online. Pew Internet & American Life Project. November, 2005, www.pewinternet.org/pdfs/PIP_SellingOnline_Novo5.pdf

160.  Know N.Home shoppers do their hunting online. USA Today. February 9, 2007

161.  Knutson R, Rick S., Wimmer G. E., Prelec D., Loewenstein G.Neural predictors of purchases. Neuron 2007; 53:147-156

162.  Lohr S.Study says computers give big boosts to productivity. The New York Times. March 13, 2007.

163.  Samuelson R. J.The vanishing greenback. Newsweek. June 25, 2007.

164.  Naik G.Faltering family MDs get technology lifeline. The Wall Street Journal. February 26, 2007.

165.  Duhigg C.Hospital clients nurture firm's scheduling software. Los Angeles Times. June 21, 2006.


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